Instagram Brand Guidelines

Objectives: Conception Instagram Branding Guidelines and design of postings for an up-and-coming boutique beauty salon, in order to ensure consistency and authenticity across their social media platforms.

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Demographics: Beauty clients wishing for a focus on individual consultation and specific treatments designed to give the skin and soul what is needed at that moment.

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Deliverables: CI Guidelines (Color Palette, Typography), Instructional Manual Instagram Formats & Use of Hashtags, Icons, Posting Designs (Imagery & Captions), Content Planner

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Tools: Adobe Illustrator, Photoshop, ProCreate